Understanding the Essentials of Trademark Symbols: A Quick Guide for Baltimore Businesses

For Baltimore businesses looking to safeguard their brand identity, grasping the correct usage of trademark symbols – ™ and ® – is crucial. But as a business owner in the Baltimore metropolitan area, do you know when to use which symbol and why it’s important for your local and broader market presence?

The Registered Trademark Symbol is often referred to as the “Trademark R” or the “R Circle”. The TM is usually referred to as the “TM Symbol”. Which one should you use?

The Difference Between ™ and ® for Baltimore Businesses

The ™ symbol signifies an unregistered trademark, indicating that your Baltimore-based business is claiming rights to a particular mark for your goods or services within Maryland and beyond. It’s your initial declaration of brand ownership in the local business landscape. Conversely, the ® symbol denotes a federally registered trademark with the U.S. Patent and Trademark Office (USPTO) – a vital step for securing stronger legal protection that extends nationwide from your operations here in Baltimore. For a more in-depth explanation of these crucial distinctions and the proper application of each symbol, you can refer to this comprehensive guide on trademark symbol usage: Proper Use of Trademark Symbol.

The ™ Symbol and Baltimore Common Law Trademarks

Specifically focusing on the ™ symbol, this is often associated with what’s known as a common law trademark. For instance, a local bakery in Federal Hill that has consistently used a unique name and logo for its goods might have common law trademark rights in the Baltimore area, even without federal registration. You can learn more about these Baltimore common law trademark rights and how the ™ symbol applies in such situations here: Baltimore Common Law Trademark. The ™ symbol serves as your initial declaration of this brand ownership in the local business landscape.

Using these symbols correctly isn’t just a procedural step for your Baltimore company; it carries legal weight and influences how customers and competitors perceive and respect your brand, both within the Baltimore region and across the country.

Need Trademark Guidance for Your Baltimore Business?

If you’re a Baltimore-area business owner seeking guidance on trademark protection and the proper use of these symbols, including navigating common law rights and federal registration, consider reaching out to experienced trademark attorney Charles L. Riddle. With over 20 years of practicing trademark law, attorney Riddle can provide the expert advice you need. Get started today by clicking below!